The Book

Becoming Her.

A guide to operate at ease.

“Most high-capacity women aren’t stuck because we lack discipline. We’re stuck because discipline became the only place we felt safe.”

An identity map for women ready to operate with ease, not just efficiency. Read it in a single sitting or work through it over a week.

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Becoming Her — A Guide to Operate at Ease, digital PDF guide by Lisa Francoeur

About the Author

Built from the inside out.

Becoming Her is distilled from her own journey of moving from a woman who achieved everything on the outside to one who finally felt free on the inside.

  • Lisa Francoeur and her Crypto Tutors co-founder pitching on Shark Tank (ABC)
    Shark Tank · ABC
  • Lisa Francoeur with Coinbase CEO Brian Armstrong at the U.S. Capitol
    Capitol Hill · with Coinbase CEO Brian Armstrong
  • Lisa Francoeur in conversation with US Senator Angela Alsobrooks at the Milken Institute
    Milken Institute · with US Senator Angela Alsobrooks
  • Lisa Francoeur hosting the Crypto for the Culture Web3 conference
    Crypto for the Culture · Host
  • Lisa Francoeur with the Crypto Tutors community
    Crypto Tutors · Co-founder
  • Lisa Francoeur holding her medal at the USA Triathlon National Championships
    USA Triathlon Nationals

Kennedy Center Fellow, 2024 · 2022 CoinDesk Consensus Award · NY State Crypto & Digital Finance Advisory Committee · NSF-funded researcher

Reader experiences

What Readers Are Saying

“Her words remind me to look inward, take care of myself, and allow for the beauty of ease to become part of my life.”
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“Reading 'Becoming Her' resonated with me as an eldest daughter. I can see how my ability to be self-sufficient and self-reliant is contributing to taking on more and more instead of slowing down to appreciate the present moment. I appreciate how Lisa's daily practices ask you to make small changes — no need to overhaul your entire life. I didn't realize just how hard it would be to go for a walk or eat a meal without the constant stimulation of something — email, social media, podcast, etc. Her words remind me to look inward, take care of myself, and allow for the beauty of ease to become part of my life.”

Sandra C.

Senior Director, Publicly Traded Compliance & Regulatory Software

“It was a peaceful read and really for someone who is high functioning it makes you slow down and think.”
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“It was a peaceful read and really for someone who is high functioning it makes you slow down and think. Nothing forced, clearly laid out with the 'From to To' framework and how to navigate it. Short, concise, and clear.”

Tiago B.

Founder & Chief Innovation Officer

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Here's Exactly What You're Getting

Becoming Her — A Guide to Operate at Ease, digital PDF guide by Lisa Francoeur

What's Included

Complete digital guide (PDF format)
Instant download access
Identity mapping frameworks
Actionable exercises throughout
Lifetime access — yours to keep
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Your questions

Frequently Asked

What format is the book in?

A beautifully designed PDF, delivered to your inbox the moment your purchase is confirmed. Read on any device.

How long is the book?

Comprehensive yet intentionally concise. Read it in a single sitting, or work through it over a few days.

Who is the book NOT for?

This isn't a productivity hack or a morning-routine checklist. Becoming Her is identity work.