Fitness & Nutrition

Train With Lisa.

The Fancyfied Tri Challenge.

A 12-week structured training and nutrition program built for women whose calendar is already full — and who refuse to choose between high performance and a body that feels good in it.

Start the Tri Challenge →
For ten years I proved I could carry everything. The work since has been about how to set it down — without losing what I built.
— LisaLisa Francoeur

What's Inside

Three pillars. Twelve weeks.

01

Training

Structured 12-week plan

Swim, bike, run — progressively built for women already managing a full life. Every workout earns its place.

02

Nutrition

Fueling that fits your life

No diet, no rigid macros. Practical nutrition built around how you actually train, work, and live.

03

Community

Cohort + accountability

Train alongside women who get it. Group accountability is the difference between starting and finishing.

About the Author

Built from the inside out.

Becoming Her is distilled from her own journey of moving from a woman who achieved everything on the outside to one who finally felt free on the inside.

  • Lisa Francoeur and her Crypto Tutors co-founder pitching on Shark Tank (ABC)
    Shark Tank · ABC
  • Lisa Francoeur with Coinbase CEO Brian Armstrong at the U.S. Capitol
    Capitol Hill · with Coinbase CEO Brian Armstrong
  • Lisa Francoeur in conversation with US Senator Angela Alsobrooks at the Milken Institute
    Milken Institute · with US Senator Angela Alsobrooks
  • Lisa Francoeur hosting the Crypto for the Culture Web3 conference
    Crypto for the Culture · Host
  • Lisa Francoeur with the Crypto Tutors community
    Crypto Tutors · Co-founder
  • Lisa Francoeur holding her medal at the USA Triathlon National Championships
    USA Triathlon Nationals

Kennedy Center Fellow, 2024 · 2022 CoinDesk Consensus Award · NY State Crypto & Digital Finance Advisory Committee · NSF-funded researcher

Your questions

Frequently Asked

What is the Fancyfied Tri Challenge?

A 12-week structured training and nutrition program designed for women operating at the edge of their capacity. Built by an endurance athlete who refused to choose between high performance and a body that feels good in it.

Do I need to be an experienced athlete?

No. The program meets you where you are — returning to training after a break, or building from a strong base. What stays constant is the discipline of training inside a life that's already full.

What equipment do I need?

Access to swimming (pool or open water), a bike (road, gravel, or stationary), and running shoes. Full gear breakdown is shared at program kickoff.

Is this only for women aiming to race a triathlon?

No. Some participants race; others use the program for the structure, the community, and a body that performs across every domain of their life.

Next Cohort Forming

Twelve weeks. One body of work.

Structure, nutrition, and a cohort of women holding the same line as you.

Start the Tri Challenge →